This is a spread from the front of Time Magazine and is an ad for MSNBC. I think the use of type only is dramatic and eyecatching. It appears to be Helvetica bold condensed. I'm not convinced the concept is that effective though. Leaning forward does indicate engagement and paying attention, but has nothing to do with thinking bigger and acting faster. What if it said, "Lean forward. Be informed. Engage." That would be more active. I give a B- for trying something different but not quite hitting the mark.
Wednesday, November 3, 2010
To Lean Forward
This is a spread from the front of Time Magazine and is an ad for MSNBC. I think the use of type only is dramatic and eyecatching. It appears to be Helvetica bold condensed. I'm not convinced the concept is that effective though. Leaning forward does indicate engagement and paying attention, but has nothing to do with thinking bigger and acting faster. What if it said, "Lean forward. Be informed. Engage." That would be more active. I give a B- for trying something different but not quite hitting the mark.
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