Compass Records

The Compass Records logo at the top left is another example of small caps. The typeface appears to be Futura. The logo is clean and simple but I think there is too much space between the C and O in Compass. I also thought the different type treatments on all the CD covers was interesting to look at in terms of what the typeface is communicating about the music genre. And if you like Americana and Irish music they are having a $5 CD sale through Saturday!

UI Black Chorus Poster

Here is a nice example of use of small caps.

Old Gap New Gap

Here is the old Gap (G A P) and the new Gap logo (with square). The old logo is extra condensed and may be in the Century family. The new one looks similar to Helvetica bold but not quite... the discussion on "Your logo makes me barf" is hilarious and mainly is about, if you are going to redesign a logo is that all you can come up with? But working on our wordmark project is giving me a sense of how very hard it is to come up with a type-based logo. And in real life, you have to have it approved by a committee. Fun!

Counterclockwise

I am going to work on a wordmark for "Counterclockwise," which is the name of a musical group that I play in. We play old-time and traditional acoustic music on fiddle, guitar, mountain dulcimer, and sing harmonies. We play at venues like the Early American Museum in Mahomet, nursing homes, public libraries, and music festivals. Our audience tends to be older people who are familiar with the music, or parents with young children.