Never use a script font in email

Here is an email I received from a sales rep at Fox TV. It makes my head hurt. I thought this was a good example of how NOT to use script fonts. Check out the all caps HOLIDAY GREETINGS that kinda resembles hieroglyphics. Guess he thought this was festive.

It’s that time of year again…time to record your Holiday Greetings.

FOX 55/27 Illinois HOLIDAY GREETINGS!

Get your Santa hats and reindeer antlers together and get to the FOX Studios in Champaign to share the holiday cheer with friends, family and customers on Tuesday, November 16th!!

I would like to thank you for being a partner with FOX 55/27 Illinois-WRSP/WCCU TV this year by inviting you to attend our annual Holiday Greetings held in the FOX office at 1704 S. Neil Street, Suite D in Champaign.

We will also be in our Springfield office on Tuesday, November 16^th for those of you who are closer to that office. The greetings will be held all day long at both locations from 7:30a-4:30p with tapings every 15 minutes.

Please RSVP to me ASAP with a time that would be convenient for your group to stop by one of our studios to record the greeting. These will begin airing immediately after Thanksgiving and will run through the holiday season.

Jon

I know I should be looking for good examples but the bad examples from "Your Logo Makes Me Barf" are so much more fun. This one is for a doctor who specializes in carpal tunnel. Looks like a Garamond or Century serif and a Helvetica or clone sans serif. That whole Brown Hand thing is really weird.

MOMA banner ad

I like this banner ad that I stumbled across today for MoMA. I think the font is Franklin Gothic bold condensed or similar. It is tightly tracked and leaded so that is edgy, but mainly those colors are so weird together it really gets your attention. I really like the logo treatment too.

Dingbats

Here is my dingbats post. I couldn't figure out how to get it in my Angel posting.

To Lean Forward

This is a spread from the front of Time Magazine and is an ad for MSNBC. I think the use of type only is dramatic and eyecatching. It appears to be Helvetica bold condensed. I'm not convinced the concept is that effective though. Leaning forward does indicate engagement and paying attention, but has nothing to do with thinking bigger and acting faster. What if it said, "Lean forward. Be informed. Engage." That would be more active. I give a B- for trying something different but not quite hitting the mark.

Compass Records

The Compass Records logo at the top left is another example of small caps. The typeface appears to be Futura. The logo is clean and simple but I think there is too much space between the C and O in Compass. I also thought the different type treatments on all the CD covers was interesting to look at in terms of what the typeface is communicating about the music genre. And if you like Americana and Irish music they are having a $5 CD sale through Saturday!

UI Black Chorus Poster

Here is a nice example of use of small caps.