Old Gap New Gap

Here is the old Gap (G A P) and the new Gap logo (with square). The old logo is extra condensed and may be in the Century family. The new one looks similar to Helvetica bold but not quite... the discussion on "Your logo makes me barf" is hilarious and mainly is about, if you are going to redesign a logo is that all you can come up with? But working on our wordmark project is giving me a sense of how very hard it is to come up with a type-based logo. And in real life, you have to have it approved by a committee. Fun!

Counterclockwise

I am going to work on a wordmark for "Counterclockwise," which is the name of a musical group that I play in. We play old-time and traditional acoustic music on fiddle, guitar, mountain dulcimer, and sing harmonies. We play at venues like the Early American Museum in Mahomet, nursing homes, public libraries, and music festivals. Our audience tends to be older people who are familiar with the music, or parents with young children.

Here are some wordmark logos that I liked a lot. I like the simplicity of type only and yet how incredibly creative these are.

I scanned this image from the News-Gazette. It is a book cover for a new historical novel. I thought it looked old-fashioned but not quite right, and decided it was because the sans-serif font was more contemporary than the image. I asked my daughter what she thought of the book cover font and she said it didn't look like it went with the old-fashioned image either. What do you think? Does it work for you?

Urology logo

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Well, I am addicted to the website "Your logo makes me barf" and this example of a type-based logo is pretty hilarious. I hope those kidneys aren't in the glyph palette. The font is Baker Signet.

I thought this was a dramatic and effective use of typography. The font may be Avenir or URW.

Little Lamb Preschool

I spent some time perusing the website "your logo makes me barf" before finding this sign, which is not really barfy, but a bit trite. I was curious as to whether this was even a real font or whether it was hand drawn. I couldn't find the font through Identifont but put "children's font with backwards s" into Google, and lo and behold, there it was. It's called "Dear Teacher." This sign has a drop shadow on the font.