Here are some wordmark logos that I liked a lot. I like the simplicity of type only and yet how incredibly creative these are.

I scanned this image from the News-Gazette. It is a book cover for a new historical novel. I thought it looked old-fashioned but not quite right, and decided it was because the sans-serif font was more contemporary than the image. I asked my daughter what she thought of the book cover font and she said it didn't look like it went with the old-fashioned image either. What do you think? Does it work for you?

Urology logo

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Well, I am addicted to the website "Your logo makes me barf" and this example of a type-based logo is pretty hilarious. I hope those kidneys aren't in the glyph palette. The font is Baker Signet.

I thought this was a dramatic and effective use of typography. The font may be Avenir or URW.

Little Lamb Preschool

I spent some time perusing the website "your logo makes me barf" before finding this sign, which is not really barfy, but a bit trite. I was curious as to whether this was even a real font or whether it was hand drawn. I couldn't find the font through Identifont but put "children's font with backwards s" into Google, and lo and behold, there it was. It's called "Dear Teacher." This sign has a drop shadow on the font.

Tiepolo

Tiepolo was created by Alpha Omega Typography design team Cynthia Hollandsworth and Arthur Baker in 1987 for the International Typeface Corporation. Described by its creators as a sans serif typeface with serifs, its ink-drawn feel likely comes from designer Arthur Baker’s calligraphic skills. In the same year Tiepolo was created, Cynthia Hollandsworth founded the Typeface Design Coalition to work for copyright protection of type designs. Giovanni Domenico Tiepolo (1727-1804), for whom this typeface was named, was a prolific Venetian painter and printmaker. His work included 104 sketches of the commedia dell’arte character Punchinello. Punchinello, the harlequin, is also known as Punch of the Punch and Judy puppet shows.